Welcome to London

A smiling American family stand in a line in front of Admiralty Arch, having just enjoyed a 5-star walking tour with tour guide Simon Cole of London.

See London, feel London – with cultural guide and storyteller Simon Cole; “an incredible host” connecting people with this amazing city since 2006.

“You brought the city alive – you made us fall in love with London!” (Ryan, FL)

330+ 5-star reviews (Tours By Locals, TripAdvisor) TEDx, Guardian newspaper, British Council etc

“We had such a great time with you – and it’s not easy to keep my teen engaged!” (Stacey, US)

More a live storytelling experience than a straight walking tour, I blend the big sights and history with the offbeat and the unlikely – helping visitors experience London beyond the guidebooks. As a writer and performer, I bring a little extra to keep even the most jet-lagged visitor engaged.

“Simon is amazing and an incredible host.” (Jose Manuel, Mexico)

Thoughtful, engaging, story-driven tours of the best city in the world by someone who loves it. Trusted by travellers, tour agents and school/college/soccer groups from the United States, Canada, Mexico, Europe and Australia. Experiential inspiration for organisations and corporate clients.

View tours or ask about dates to make your London adventure happen!

“The family said you were AMAZING.” Valerie (agent, Canada)

Francophone? I’m fluent. Deutsch? I’m B1.

Been before? Want offbeat, in-depth or bohemian? Explore London’s amazing markets or brilliant pubs or go deeper into cool East London, my home since 2009.

Discover street art, street food, fashion and all things funky. From tech startups to vintage markets, there’s something for everybody, hence the cool reputation of places like Shoreditch. Oh, and I’m a personal trainer if you want to run!

DMC? Business? School? University? Soccer Tour? See the Business and Educators pages.